Q-Cells unveils thin film PV modules in US

29. June 2011 | Global PV markets, Industry & Suppliers, Markets & Trends | By:  Becky Stuart

A year after its entry into the market, Q-Cells has launched its thin film photovoltaic modules in the U.S., according to media sources.

Q-Cells photovoltaic blue and white HQ building in Germany

Q-Cells has been working on its photovoltaic internationalization strategy for two years. Image: Q-Cells.

Reuters reports that the Germany-based company unveiled its modules to North America today "as it seeks to cash in on growing demand in North America, while lessening its reliance on the European market, where government support for solar is declining."

The company could not be reached for comment. However, Marc van Gerven, managing director of Q-Cells' North American business told reuters that, "Here in North America, with this announcement, it's rounding out and completing our presence here with all the market segments."

The company’s latest effort is said to be part of a two year internationalization strategy. Back in March, it announced its move into the UK photovoltaic market; a month later it reported its entry into Japan with the establishment of Q-Cells Mesiter Club.

Shifting demand

The news comes just after industry analysts at Solarbuzz said that photovoltaic market shares in Asia Pacific and the U.S. are set to significantly increase by 2015. In line with Q-Cells reasoning for expanding its activities, the shifting demand is said to be primarily down to the frequent feed-in tariff and solar incentive changes in key European markets. 


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