In a fitting partnership, Cirque du Soleil translating as Circus of Sun has joined forces with the worlds largest PV manufacturer, China-based Trina Solar. If the name alone is not enough to inspire the partnership, the two companies want to draw on one anothers global reach and influence to further their brands and to offer each other a range of benefits.
The partnership, which is Cirque du Soleils first official solar partnership, will be launched at the Solar Power International trade show in Las Vegas in September, where Cirque du Soleil artists will perform at the Trina Solar booth.
This partnership is a natural fit for Trina Solar, commented Trina Solars head of global marketing Jing Tian. We are striving to promote our commitment to tapping into human imagination and inspiring people around the world, and we hope our partnership with Cirque du Soleil will help us achieve this goal.
The partnership is mainly concerned with co-promotion, but, as a bonus part of the deal, Cirque du Soleil will offer Trina customers and employees Cirque du Soleil experiences. The two companies believe that they offer services that are based on similar principals, which is why the partnership will be such a nice fit.
At Trina Solar, we are committed to protecting the environment and spearheading industry-wide change with groundbreaking research and development, said Trina Solars president of the Americas region Jeff Dorety. We are excited to partner with Cirque du Soleil because our two brands are both driven by innovation and quality. Cirque du Soleil is also known for its unique experience and broad appeal, which is why we are confident this is an excellent fit.
This content is protected by copyright and may not be reused. If you want to cooperate with us and would like to reuse some of our content, please contact: editors@pv-magazine.com.
Popular content
Share
By submitting this form you agree to pv magazine using your data for the purposes of publishing your comment.
Your personal data will only be disclosed or otherwise transmitted to third parties for the purposes of spam filtering or if this is necessary for technical maintenance of the website. Any other transfer to third parties will not take place unless this is justified on the basis of applicable data protection regulations or if pv magazine is legally obliged to do so.
You may revoke this consent at any time with effect for the future, in which case your personal data will be deleted immediately. Otherwise, your data will be deleted if pv magazine has processed your request or the purpose of data storage is fulfilled.
Further information on data privacy can be found in our Data Protection Policy.