Premiere of ENERGY STORAGE NORTH AMERICA - Conference and Expo in San Jose/California in September 2013 announced

22. February 2013 | By:  Messe Düsseldorf

With the first staging of ENERGY STORAGE NORTH AMERICA (ESNA) from September 10 - 12, 2013 at the San Jose Convention Center in California, Messe Düsseldorf will bring its successful concept from Germany to the U.S

With the first staging of ENERGY STORAGE NORTH AMERICA (ESNA) from September 10 - 12, 2013 at the San Jose Convention Center in California, Messe Düsseldorf will bring its successful concept from Germany to the U.S. ESNA 2013 will be the first energy storage conference and expo in the U.S. to focus exclusively on practical and economically viable storage solutions for renewable energies.

Future-oriented applications, customers and deal making as well as political parameters will be focus points. ESNA 2013 will be jointly organized by Messe Düsseldorf North America and Strategen Consulting, a strategy consulting firm helping clients build profitable and sustainable clean energy businesses since 2005. ESNA is broadly supported by the global energy storage industry, including the following key partners: the Electricity Storage Association (ESA), the California Energy Storage Alliance (CESA), the Texas Energy Storage Alliance (TESA), the German Energy Storage Association (BVES), the China Energy Storage Alliance (CNESA) and the Indian Energy Storage Alliance (IESA), as well as Solarpraxis AG and Joint Venture Silicon Valley.

ENERGY STORAGE NORTH AMERICA 2013 is strategically timed to coincide with potential new energy storage procurement targets for California. The California Public Utilities Commission (CPUC) is required to establish appropriate 2015 und 2020 energy storage procurement targets if cost-effective and commercially viable by October 2013. Momentum is steadily growing in California, as just last week, CPUC unanimously approved a long term procurement decision ordering Southern California Edison (SCE) to procure between 1,400 and 1,800 megawatts of energy resource capacity in the Los Angeles basin to meet long term local capacity requirements by 2021.

Of this amount, at least 50 MW is required by the CPUC to be procured by SCE from energy storage resources, as well as up to an additional total of 600 MW of capacity required to be procured from preferred resources – including energy storage resources.

Hans Werner Reinhard, Deputy Managing Director of Messe Düsseldorf GmbH, looks forward to establishing the promising conference and expo in the U.S. market: "In the long term, efficient storage technologies have a key function in enabling a sustainable energy supply based on renewable energies. This awareness forms the basis of ENERGY STORAGE Düsseldorf and it also applies of course to the United States, adapted to the situation in that country. Our goal is to bring together experts from science, industry and politics, so that storage technologies can be considered in the overall context of energy management development. The strong support of key partners at the very first event makes us optimistic!"

Janice Lin, Executive Director of the California Energy Storage Alliance (CESA) and Managing Partner of Strategen Consulting, LLC, adds: “Energy Storage North America will be the ideal event to showcase profitable energy storage applications and innovative new business models for the electric power system. The global reach of Messe Düsseldorf and its partners underscores the importance of grid storage as a key solution to enable a cleaner, more affordable, reliable and secure electric power system around the world."

The successful debut of ENERGY STORAGE Düsseldorf/Germany - International Summit for the Storage of Renewable Energies – in March 2012 attracted 350 participants from 29 countries. International experts are expected for the next staging of the event on 18 and 19 March, 2013, among them the Federal Minister for the Environment Peter Altmaier.

The 3-day ESNA 2013 conference will start with workshops on September 10, followed by the conference program concentrating on Interactive Markets with the topic “Development Forum – Spotlight on California” on the second day. Day three will highlight “Development Forum – Expanding the Market”. The conference will feature four application-focused parallel session tracks with over 80 speakers.

Detailed information about the program and speakers will be announced at a later date. For exhibiting, ESNA 2013 offers sponsoring packages including booth space as well as booth space without sponsoring options. Exhibitor applications and information as well as conference registration are available online at www.ESNAexpo.com