Featured in Automation in motion – 05-2010

Targeting new markets

CEO interview: Worldwide competition in photovoltaics is increasing. What are the strategies of producers for expanding their global market share, reducing costs and ensuring quality? pv magazine spoke with Ping Peter Xie, President of China based Solarfun.

Worldwide competition in photovoltaics is increasing. What strategy do you want to use to enlarge your market share? We are doing three things: reducing costs, focusing on organization with an emphasis on quality, and pushing technology and innovation. We are a very low cost company compared to many competitors.What is your cost structure? Right now …

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