Featured in Testing the waters – 07-2011

White elephant

Portugal: Despite its status as “Project of National Interest” and approved public funding totaling 128 million euros, businessman Alexandre Alves’s PV factory project, RPP Solar, is battling financing and payment problems.

“The sun is our DNA.” This was the motto greeting readers of RPP Solar’s glossy brochure at the EU PVSEC exhibition in Valencia in September 2010. All over the orange-and-white walls of the Portuguese solar manufacturer’s exhibit booth, one word stood out: “ahead.” A clear marketing message: the RPP Solar project wants to stay one …

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