Featured in Rising above – 11-2011

Unlocking the residential market

Financing: By offering “white-label” financing to small installers through its already popular solar software, Clean Power Finance thinks it has found the key to opening the U.S. residential solar market. But its competitors, such as SunRun, SolarCity and Sungevity, have a head start.

For California Solar Systems, a small U.S. residential solar installer, business is booming. After its sales volume remained flat between 2009 and 2010, the company has seen its business nearly triple in the last few months. It has been selling 30 to 35 systems monthly, up from roughly a dozen per month in each of …

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