Featured in Solar superhero – 06-2012

The installer decides

Brand choice: Customers are not usually the ones who decide which PV system will be installed. Sometimes they have a specific solar panel or inverter brand in mind, but usually they get another product on or under the roof, as a brand choice study shows.

By

pv magazine

05 Jun 2012

It is amazing what Stefan Burgmayr reveals about his customers. “If you ask people what module they have on their roof, 80 percent of them don’t even know the name of the manufacturer. That is really bad.” Burgmayr is co-owner of the electric company ESS in Otterfing in Bavaria, Germany. ESS has a total of …

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