Featured in Solar superhero – 06-2012

The whole package

Interview: Vice President of LG’s EU solar group, Michael Harre provides pv magazine with his perspective on what influences end-customers’ PV system purchasing decisions. In addition to direct consumer advertising, he outlines LG’s strategies to creating and maintaining installer relationships, and the different regional approaches required.
Becky Beetz
By
Becky Beetz

A recent study by Germany-based Apel + Hoyer found that TV advertising has little impact on end customers’ decisions over which PV system to choose. It is believed, rather, that the power lies in the hands of installers. What are your thoughts on this? LG would not generally exclude TV commercials, but we also think …

pv magazine
This article is part of pv+
Subscribe digitally to unlock exclusive investigative reporting, expert insights, in-depth analysis, and premium background coverage. Your subscription also includes full access to the digital edition of our magazine.
View our subscription options