Green electricity: Through its Solar25 tariff, Grünstromwerk in Hamburg wants to make photovoltaic power independent of the changing winds of German politics. And to do that, their concept lets consumers directly buy solar energy from local producers without any government subsidies. Plus, any area where enough customers sign up will get more photovoltaic systems.
Regional products are already an established trend in organic or ecologically produced foods. Consumers who buy local produce are buying a piece of their home in the broadest sense – often with a positive vibe of doing something that strengthens their own region. And retailers are responding to their customers’ wishes, developing ever more contacts …
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