Featured in Blue-sky thinking – 07-2014

Survival strategy

centrotherm: Buffeted by the global PV storm that tore through the industry a couple of years back, centrotherm had to maneuver dexterously in order to stay afloat. The companys successful strategy for survival has been an effective double pivot of optimization and diversification, as pv magazine discovered.

By

Ian Clover

08 Jul 2014

Few things focus the mind quite like a crisis. For centrotherm, memories of a very real, very recent financial crisis linger freshly. As 2011 drew to a close, the German solar machinery and thermal equipment manufacturer wobbled on the precipice of an uncertain future. Overcapacity in the industry had hit equipment suppliers such as centrotherm …

This article is part of pv+

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