Featured in Solving the PERC puzzle – 12-2015

The Wolves of Solar Street

Unethical sales practices in solar: Every industry dependent upon consumer sales runs the risk of unscrupulous salespeople damaging its reputation. So how widespread are unethical sales practices in the U.S. residential solar market?

Surprise. Not the noun, not the verb, but the place – Surprise, Arizona. That was where Michael Allen Fricker set up the PV installation company Salt River Solar & Wind (SRSW) during the start of the wild west solar days of 2010 in the southwest state. In this mid-sized town, about 90 km northwest of …

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