Batter up: Sonnen pitching for Australian market


Germany’s Sonnen is preparing to introduce its all-in-one home storage system into the Australian market, the company has confirmed.

Via a partnership with home solar installer True Value Solar, homeowners seeking to hop aboard the solar+storage juggernaut that is rapidly shaping Australia’s energy landscape can purchase an all-in-one package that comprises solar modules, inverter, smart energy manager and the Sonnen lithium-ion-phosphate battery.

The units will be sold in a bundle, thus making it simpler for homeowners to know what they are paying for and for installers to complete the job in as quick a time as possible.

"Australians are excited about the opportunities for self-consumption and energy storage right now," said Sonnen’s chief marketing and sales officer Philipp Schröder. "With our sonnenBatterie we can offer them a real choice of becoming independent and using clean power for an affordable price."

Sonnen offers its battery as a modular storage option, with capacities ranging from 2 kWh to 16 kWh, increasing in 2 kWh increments. The software that accompanies the battery is equipped with the Sonnen calls a "self-learning algorithm" that can process data from local weather bureaus to identify optimum charging and discharging cycles automatically.

Australia’s residential solar penetration is among the highest in the world, with more than 1.5 million homes fitted with rooftop PV, making the market potentially lucrative for storage suppliers such as Sonnen. Panasonic and Tesla – with its Powerwall – have already made concerted efforts to hit the ground the running in the market, which is expected to grow tenfold from 90 MW of storage capacity in 2014 to 900 MW in 2018, according to the Climate Council.

Further estimations proffered by the council suggest half of all Australian solar households will have battery storage installed by 2030, creating an AUD$24 billion market.

In the U.S., Sonnen has been making great strides in various key markets for storage. The company recently opened a U.S. headquarters in Los Angeles and has announced strategic partnerships with PetersenDean, SolarWorld and Spruce Finance to aid its growth across various residential sectors in the country.