Featured in Solar square off – 09-2016

From commodity to differentiation

A snapshot of market pressures: Gäetan Masson, director of the Becquerel Institute, muses on the various trends and opinions currently shaping global solar markets, not least the notion of PV-as-a-commodity and the industry’s ability – or lack thereof – to move with the times.
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pv magazine

My personal takeaway from the headline Intersolar shows this year is the announced death of the PV-as-a-commodity idea. In recent years, many analysts expressed the notion that PV modules could be considered as commodities, or in other terms, that the brand and technology behind them were irrelevant. Prosumers or developers would opt for PV electricity …

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