Featured in Powering up mainstream players – 03-2017

Power to the people

Distributed storage costs: With the average payback cost of a home battery storage system sticking stubbornly at around ten years, skeptics remain unconvinced that mass-market adoption of distributed storage is on the cards any time soon. So what measures is the industry taking to expedite cost reductions, improve storage technology, and shift the conversation from a ‘nice to have’ to a ‘must have’?

By

Ian Clover

15 Mar 2017

Despite Elon Musk’s near-ubiquity on the tech pages of most mainstream media, the Tesla entrepreneur has a knack of stealing in on the blind side. His pithy, often cryptic tweets remain the unofficial-yet-official PR channel for the firm, and Tesla’s various product launches – while slick and polished with a Silicon Valley sheen once they …

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