Solar’s full circle
PV prosumers: Technological and political change is always afoot in the solar industry, but in recent months a wider appetite to alter and expand the entire business model under which photovoltaics operates has emerged. Jon Slowe, Director at distributed energy consultancy firm Delta-ee, explains how the role of the PV prosumer is increasingly understood and embraced.
Author: Jon SloweIn 1960, Theodore Levitt coined the phrase: “What business are you in?” Since then it’s been applied to industries on numerous occasions over the years as a way of explaining company failures and successes.What business, then, are photovoltaics companies in? At first the answer appears simple – the electricity production industry. But think …
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