Featured in A Teutonic shift – 02-2018

Going with the flow

Japan storage market: Poised to grow by more than 4 GW over the next seven years, Japan’s distributed storage sector represents a potentially lucrative market for both domestic and international players. Winning supply contracts is one thing, but winning the trust of a demanding population represents an even loftier challenge even for some of the world’s biggest storage companies.

By

Ian Clover

14 Feb 2018

Panasonic’s Sustainable Smart Town in Fujisawa. | Image: Panasonic

For foreign visitors hoping to experience the joys and idiosyncrasies of Japan, things are made reassuringly easy. The nation is a welcoming, high-tech land blessed with inexpensive flights, wonderfully fast and efficient trains, and cityscapes that – while dizzying – are a breeze to navigate.Foreign firms looking to do business in Japan, however, have generally found market …

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