Past and future glories

Since 2009, when production capacity expansions began to outstrip demand for the first time, prices all along the solar supply chain fell, and have continued to do so almost continuously ever since. Simon Price, CEO of Exawatt, argues that solar is no longer in the ‘cost reduction era,’ and is now entering its ‘performance driven era,’ in which the goal for manufacturers is high performance at an acceptable cost, rather than acceptable performance at the lowest cost.