Featured in Gaining Traction – 02-2022

Scarcity is the new norm

Scarce goods, delays, organizing, improvising – our fellow citizens from the former eastern bloc know these terms all too well. The centrally planned socialist economies were characterized by shortages of almost everything. Not until the fall of the Berlin Wall at the end of the 1980s did citizens of the bloc get a new perspective. Suddenly, everything was supposed to be available in abundance. As a result, the values of thrift, stockpiling and repairing, instead of buying new things, were increasingly abandoned. With PV modules in short supply, these values may need to make a comeback, writes Martin Schachinger of pvXchange.

By

pv magazine

11 Feb 2022

The production surplus and unbridled consumption, constantly fueled by clever marketing and artificial demand generation, is driven by a promise of growth – no, by compulsive growth – without which the globalized economic and financial system would cease to function. Unfortunately, we are increasingly faced with the realization that this has given rise to massive …

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