Featured in Growatt Special Edition 2022

Early brand building pays off Down Under

Brand building in the world’s highest-penetration rooftop PV market takes more than good products and a sunny disposition. The ingredients for successful partnership include open communication, accessibility, flexibility and working for mutual benefit.

By

Growatt

28 Nov 2022

Alex Yang, Operations Manager at Austra Energy. | Image: Austra Energy

When Growatt first partnered with Austra Energy – a distributor, wholesaler and consultant to the solar industry – the like-minded parties found they had what it takes to promote, sell and service Growatt’s then relatively new range of inverters in Australia’s burgeoning solar market.“Austra is always watching out for brands that will provide good value …

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