Featured in Beyond solar – 08-2023

In Conversation: Solar e-commerce takes off

Sometimes it takes an outsider, someone with fresh eyes, to see the true state of play. Agata Krawiec-Rokita feels the solar sector lacks transparency, making sales processes overly complex amid both shortages and oversupply. She set out to build a pan-European platform to facilitate transactions for buyers and sellers.
The new platform will connect a range of buyers to companies such as Polish distributor Menlo Electric, sun.store’s biggest investor. | Photo: Menlo Electric

pv magazine: You are in the process of building sun.store, a solar equipment marketplace which aims to connect installers with sellers across Europe. Before this, did you have any contact with the PV sector?Agata Krawiec-Rokita: Not really. I started my career at [management consultant] McKinsey, where I eventually worked with companies in the energy sector. …

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