Featured in Material change – 03-2024

Tesla’s new power play

The first installations featuring the Tesla Powerwall 3 are currently being completed in the United States, with the company promoting a fully integrated solar-plus-storage and electric vehicle (EV) residential system, with big backup power capacity. While the first Powerwall created a new market segment, the latest iteration enters a marketplace in oversupply.
Tesla attracted big crowds to check out its Powerwall 3 at RE+ 2023, even though its booth was inopportunely positioned. | Photo: pv magazine/Jonathan Gifford

 The annual SNEC solar exhibition in Shanghai is an exhausting affair. On his return from the 2015 event, seasoned energy storage analyst Sam Wilkinson took a call from a journalist at The Times newspaper. A drained Wilkinson provided what proved to be front-page analysis.The United Kingdom-based title was after Wilkinson’s take on the new Tesla …

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