Featured in Sunset for US incentives – 07&08-2025

From niche to norm

It is now possible to deploy PV on buildings, roadsides, farms, mobile structures, lakes, and even vehicles. This should, in theory, make it the obvious answer to decarbonizing urban environments, ensuring that societies can produce their own clean energy affordably. So, why is integrated PV still a relatively niche market? In this series, pv magazine showcases some of the most exciting current research and development trends in integrated PV.

By

Blathnaid O’Dea

04 Aug 2025

Designing, developing, and deploying PV so it harmonizes with the environment it supplies electricity to is incredibly complex. It’s also very costly, more so than standard ground-mounted projects using ordinary modules. Most of the industry experts pv magazine spoke with for this series acknowledged this reality, and that they are working to mitigate it.Martin Heinrich, …

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