Featured in Fault lines – 11-2025

Behind-the-meter sweet spot

At the Solar & Storage Live UK show in Birmingham, United Kingdom at the end of September, the word ‘optimization’ was mentioned repeatedly. Among the exhibitors at this year’s event was Dutch company iwell, which sees the UK as a great base to grow its energy management services (EMS) offering. The company’s UK director, Mark Duxbury, spoke to pv magazine about the growth of the behind-the-meter market in the United Kingdom, and why iwell, which also provides modular battery energy storage systems (BESS) in Europe, is positioning itself as more of a tech-led company than hardware-led.

By

Blathnaid O’Dea

03 Nov 2025

“ Behind the meter is where we see huge growth potential for the UK as it moves toward a more decentralized energy infrastructure” Mark Duxbury, iwell | Image: iwell

Can you tell me a little bit about what iwell does, where it operates, and why it is launching in the UK now? I guess this [Solar & Storage Live UK 2025 event] is our soft launch into the UK market. We have been active here now for a few months, we’ve built a great …

This article is part of pv+

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