The globally active photovoltaic retailer is very satisfied about the course of the first six months in 2018: “Operative business is progressing well in all countries. Most European countries are enjoying market growth once again, while even overseas markets are continuing to expand”, sums up Kurt Krannich.
The company founder is convinced the PV market in Europe will pick up further pace as – thanks to storage systems – PV is already paying off even without subsidies. The markets notching up the strongest growth in the first half of 2018 were Germany, Spain, USA and Australia.
International orientation is a sure guarantee for business success at Krannich Solar. The two-man start-up has expanded into an internationally active group of companies in just 23 years. Besides branches throughout Europe, Krannich Solar is also represented on the American Continent as well as in Africa, Asia and Australia. The Turkish branch got off to a flying start in Istanbul at the beginning of the year.
An Indian branch is currently being founded in Mumbai, India. The regional branches ensure proximity to the market, while offering a broad spectrum of local service with customer seminars, project support, marketing assistance and after-sales service.
Depending on the statutory framework conditions, operations focus on different aspects in each country. While emerging markets such as Mexico tend to focus on the profitability of a PV system, mature markets like Germany are more oriented towards storage solutions for private households and commercial enterprises. The PV experts at Krannich Solar provide an optimised system portfolio for each market.
A further engine boosting international growth involves the consistent expansion of online trade. With online shops having gone live in Switzerland and Spain, Krannich Solar now enables customers to make digital purchases in 10 branches. The English-language international shop is open to all customers whose location is outside of a branch, for example in Scandinavia or Eastern Europe.