pvXchange expands international market position


After a successful previous year and with a new experienced investor on board, the market leader for the brokerage of photovoltaic products, pvXchange, is now entering the second half year of 2011 in a much stronger position. WHEB Partners, one of the leading venture capital companies in Europe for environmental technology, has invested several million Euros in pvXchange since May 2011. pvXchange will be using the new resources to further expand its position on international markets.

Thanks to a total installed power of around 180 MW, the Berlin-based company was able to broker more than twice as many photovoltaic modules on its online trading platform in 2010 as they did in the previous year. The transactions of inverters have increased eight-fold, to 85 MW, in the same period of time. pvXchange puts its success down to a clearly designed component exchange platform, product selection independent of manufacturers and a transparent price policy bundled in an international network of manufacturers, dealers and installers.

"Worldwide, many companies have recognised the chances a moderated network of potential buyers and sellers offers them," explains Kai Malkwitz, managing director of pvXchange GmbH. Currently, about 50 new companies from the solar branch join the trading exchange weekly. "For years we have shown that our business model can react flexibly to the fluctuations in the market. We will be investing more and more in new markets in the next few months and improving processes for our customers."

In addition to the branch office recently opened in San Francisco, pvXchange will be expanding further trade hubs in Europe and Asia in the course of the following months. The online trading exchange is being modernized step-by-step and expanded with new functions.

In cooperation with its network members, pvXchange has been adjusting to changing market conditions in Europe, Asia and North America. Together with the manufacturers and distribution partners, the company is developing new ways to offer the buyers even more choice and options on the market. "With additional personnel and optimised processes, we are setting the course for sustainable growth," says Malkwitz

pvXchange on the Intersolar Europe in Munich, Hall A6, Stand 250.