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How can a home furnishing company succeed in solar? – Ikea interview

Having entered the solar space four years ago with residential rooftop kits, Ikea added storage to its product mix in 2017. pv magazine caught up with Signe Antvorskov Krag, Global Development Leader IKEA Home Solar Business to discuss business models, its role in the industry, and how it intends to execute the next stage of its plan: energy communities.

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