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Utility-scale PV and string inverter market trends

In this pv magazine Webinar, we’ll hear about utility-scale PV market developments in Europe and accompanying technology trends. String inverter market changes and the changing equation for LCOE will be brought into the spotlight.


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European solar shows no sign of slowing down. With a record-breaking year behind us, 2023 is shaping up to be even bigger in the face of heightened energy security concerns. Meanwhile, innovation on the technology front continues at breakneck speed. High-power and high-current PV modules are becoming the norm at utility-scale and power electronics is keeping up the pace.

In this pv magazine Webinar, we will investigate European utility-scale PV market and technology trends. Alvaro Zanón, EMEA technical director for utility-scale projects at GoodWe, and David Sanchez, EMEA sales director for utility & large-scale projects at GoodWe, will offer insights from the perspective of a big market player. They will go into detail and discuss the company’s GW250HT inverter, MV solution, service approach, and digitalization.

Further insights into energy market trends in Europe will be provided by Ryan Alexander, Research Lead for European power markets at Aurora Energy Research. And we’ll also host a fireside chat with Dr.Peijun Shen, senior manager of product marketing from Longi, to reflect on trends in module technology and changes they induce in power electronics.

The second half of this 1.5-hour webinar will feature a panel discussion on the LCOE value proposition of different string inverter technologies. Here we will also hear from Felix Jetter, team leader power plant engineering at BayWa r.e., Alberto Campayo Atienzar, head of operations at Prosolia Energy, and Nitish Sinha, project engineer and inverter specialist at Ecorus, who will provide details from the viewpoint of leading European EPCs.

We encourage you to take part in the discussion and ask questions, which can be submitted beforehand or through a chat window during the webinar. pv magazine Global editors Marija Maisch and Mark Hutchins will be the moderators of this webinar.

Registration for this pv magazine Webinar is free of charge.


Alvaro Zanón | Technical Director EMEA – Utility & Large Scale, GoodWe

Alvaro has worked for over 12 years in string inverter companies he consider himself one of the early believers/supporters of distributed PV topologies. He worked in the U.S. for 6 years (REFUsol & Advanced Energy) developing the market for string inverters and leading the technical team. For the last 6.5 years he has been working in Huawei Spain as the Technical Director for Utility projects. He joined GoodWe due to very positive feedback from customers and the fast growth of the company in the market.

David Sánchez | Sales Director EMEA – Utility & Large Scale, GoodWe

David has worked across Solar Industry for more than 15 years and has an extensive international experience with PV projects.Expert in string and central inverter technology, he as a unique expertise as to how string technology can help to maximize the performance of utility scale solar farms, achieve lower LCOE and better ROI.

Ryan Alexander | Research lead, Aurora Energy Research

Ryan heads the pan-European Power Markets team within Aurora Energy Research, which undertakes pan-European analysis for national power market teams and develops client-facing subscription analytics products. He oversees analytical and advisory work on onshore renewables, power purchase agreements, offshore wind, utility-scale batteries, and the European Emissions Trading Scheme. Before joining Aurora Energy Research, Ryan spent four years at the European Bank for Reconstruction and Development, where he originated and structured financing facilities to support investment into renewables in Morocco, Egypt, Jordan, Turkey, and Ukraine.

Felix Jetter | Team Leader Power Plant Engineering, BayWa

He has widely experienced energy engineer with over 12 years’ practice in the Solar PV sector. A varied skill set having worked in technical consultancy, as Head of OM and CTO for PV plants all over the world. Currently organizes the engineering teams in the North and East European markets of BayWa r.e. Solar Projects GmbH out of Munich.

Peijun Shen | Senior Manager of Product Marketing, LONGI

Dr.Shen began the career in the renewable energy from 2010. Over the next eleven years, his roles varied from research scientist of solar cell to product manager for Utility Plant in Photovoltaic area. In 2010, Dr.Shen worked as the senior scientist for high efficiency solar cell including PERC, Bifacial and IBC. From 2015, Dr.Shen joined Huawei as the principle engineer of system solution and then took on the role as director of Product Management. In Oct 2022, Dr.Shen joined Longi as the senior manager of product marketing for European market.

Alberto Campayo Atiénzar | Head of Operations, Prosolia Energy

Mr. Campayo began the career in the renewable energy from 2014. Over the next three years, his roles varied from technical proposal engineer to project manager in different countries like Spain, USA and Japan for an inverter manufacturer. In 2017, Mr. Campayo worked as PV engineering and purchasing manager for an EPC company working in countries like Bolivia, Chile, Oman, Saudi Arabia, Australia, Dominican Republic, Brazil and Panama. From 2021, Mr. Campayo joined Prosolia Energy taking on the role as Head of Operations from French, Portuguese and Spanish market.

Nitish Sinha | Project Engineer and Inverter specialist, Ecorus

Nitish is an experienced solar professional working as a Project Engineer and Inverter Specialist for Ecorus, Netherlands. He has extensive experience in leading projects from a technical front for EPC of large multi-MW ground and roof mounted solar plants. His area of expertise lies with design and engineering of solar plants with a techno-commercial approach. Nitish holds a Master’s degree in Electrical Engineering with specialization in Solar Energy from TU Delft, Netherlands.


Mark Hutchins | Magazine Director, pv magazine

Mark Hutchins joined pv magazine as production editor for our monthly global title in September 2016. He also reports on upstream technology and markets, and new and emerging solar regions for both print and online. Mark has experience in copywriting, music journalism and the fast-paced world of startups.

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