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Home Solar+Storage Focus: Smart application trends and tech in EMEA

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In this pv magazine Webinar, home storage and its opportunities, challenges, and future are set to be discussed, dissected, and evaluated.


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Presentation of this Webinar

Home Solar+Storage Focus: Smart application trends and tech in EMEA

Solar+storage has a transformative ability that takes the shift we’ve seen in solar’s uptake around the world even further. The pairing has been called the greatest couple in the energy transition, through low generation cost and storage versatility. And, the return on investment for consumers is improving through outright cost reductions, and due to currently soaring energy prices, the market is blossoming. Policymakers need to pay attention, but households should be more aware of both the ease of installation and increasing benefits across smart homes and EVs.

In this pv magazine Webinar, home storage and its opportunities, challenges, and future are set to be discussed, dissected, and evaluated. GoodWe’s Managing Director EMEA, Thomas Haering, will offer insights from the perspective of a big player in storage.

Ali Bouattour, Technical Director EMEA at GoodWe, will go more into detail and discuss the doors of opportunity batteries have opened for other technologies in the home. In his presentation, Bouattour will showcase examples of versatile applications of home batteries and their synergies with other technologies, such as EV charging, new solar panel technologies, and heating. He will also discuss how to dimension your storage to get the best outcomes.

We have also invited Longi to reflect on trends of module technology and how module reliability affects energy storage systems.

The second half of the webinar will feature a panel discussion crossing international solar markets. Joining us will be distributors from across EMEA to discuss technology, demand, challenges, and offer different perspectives, including.

  • VP Solar – Italy and southern Europe
  • Memodo – Germany
  • Rubicon – South Africa
  • Natec – Belgium

These leading distributors will pass on developments in their respective regions in an open discussion. The moderated panel aims to facilitate a better understanding of the best ideas, technology, and trends in solar+storage. Question and answer sessions will also take place.

We encourage you to take part in the discussion and ask questions, which can be submitted beforehand or through a chat window during the webinar. pv magazine Global editors Marija Maisch and Tristan Rayner will be the moderators of this webinar.

Registration for this pv magazine is free of charge.


Thomas Haering, Managing Director EMEA | GoodWe

25 years of international experience in sales, marketing and business development for fast growing and highly dynamic technical markets, such as Solar, Photovoltaics, electro-technical products, wireless telecommunications. Profound PV market know for all of EMEA region. Understanding of crystalline and CIS solar markets.

Ali Bouattour, Technical Director EMEA | GoodWe

Graduated from University of Stuttgart, worked and lived in 4 continents. With a combination of a solid technical background and a holistic business understanding, Ali currently works as GoodWe technical director and drives organizations to grow by building the link between technology and customers.

Jason Yan, Senior Product Marketing Manager | LONGi

After 6 years working in the Photovoltaic R&D department with new materials and products development, Jason Yan accumulated rich knowledge about PV products including the detailed process of the whole PV chain, each raw materials properties of PV modules, and the PV system analysis. Jason then turned into Product Marketing Manager, where he gains an in-depth understanding of international marketing trends. Besides he is very familiar with mainstream competitive products and the advantages, disadvantages of each product. Moreover, he understands what kind of product was most attractive to customers.

Riccardo Frisinghelli, International Strategic Manager | VP Solar

Riccardo is developing new markets for VP Solar. His main activities are to analyse the market and competition, participate in international trade fairs, find new customers, manage existing customers by finding new business opportunities, identify the best channel development (distribution, direct contact, commercial network or internal management through external agents).

Nick Roche, Chief Product Officer | Rubicon Energy

Nick has worked in various roles in the industrial automation and PV industries for over 20 years. He took on the role of Branch Manager when he opened the Rubicon Cape Town office 11 years ago and he was then tasked with the responsibility of managing the Rubicon product portfolio and starting the product development division in the Chief Product Officer role in 2019.

Tobias Wenleder, CEO | Memodo

Tobias Wenleder is CEO of the company Memodo GmbH together with Daniel Schmitt and Enrico Brandmeier. He has 12 years of experience working in the PV industry and is responsible for the entire purchasing process at Memodo and its daughter companies. Tobias has two young children, is born and rooted in Bavaria (Germany) and has a healthy competitive nature that sees him succeed in both business and sports.

Jeroen Lochs, Country Manager Belgium | Natec Sunergy

Jeroen is the country manager for Natec Belgium for two years and has been active in the energy sector for many more. He is responsible for creating the storage market within Natec as they want to become the market leader within Europe.


Tristan Rayner | Editor, pv magazine

After studying Electrical Engineering, Tristan Rayner turned his attention to editorial roles. Prior to joining pv magazine in 2020, he was managing editor and founding editor of culture, tech and sport publications in Australia, and later contributed to publications including Android Authority, AFP, ZDNet, and YouTube channel The Friday Checkout, among other roles.

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