Author
Rob Potter
Rob Potter is head of policy and advocacy at the Smart Energy Council, an Australian industry body for renewable energy and energy storage, representing more than 1,000 organizations.
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Articles written by Rob Potter
Shining light on Australia’s largest rooftops
Australia’s commercial and industrial (C&I) segment could be seen as a forgotten part of an otherwise pioneering solar market. The opportunity is huge, but regulatory barriers remain. Rob Potter, head of policy and advocacy at the Smart Energy Council, examines the potential upsides of C&I solar and energy storage, and calls for a unified strategy to support deployment.
Oct 27, 2026