Commercial and industrial battery storage is attracting growing interest across Europe, but for many installers it remains a relatively new opportunity. Questions around system design, commissioning, site requirements, customer value, and project complexity can make that first commercial storage project feel like a significant step.
In this webinar, pv magazine will explore what really happens when small commercial storage moves from proposal to installation. Through a series of real European case studies featuring the TCL X5 – a 50kW/100kWh energy storage system (ESS) scalable to 400kW – we will examine how projects were specified, what challenges emerged on site, how they were overcome, and what results customers achieved.
The session will feature both commercial and technical perspectives. A TCL commercial specialist and an engineer directly involved in real installations will join pv magazine to share practical lessons from completed projects and explain what installers should consider when evaluating commercial storage opportunities.
Attendees will gain insight into project sizing, installation and commissioning requirements, backup power and generator integration, monitoring and system operation, and the factors that matter most to commercial and industrial customers when assessing storage investments.
Whether you are already delivering commercial storage projects or considering your first installation, this webinar will provide practical guidance, real-world experience, and actionable advice that can help you identify opportunities, communicate value to customers, and approach projects with greater confidence.
Webinar content
- Technical briefing on the TCL X5
- Real-world European commercial storage installations
- How projects are sized, specified, and commissioned
- Common installation challenges and how they are addressed
- What C&I customers are looking for from storage systems
- How installers can communicate the value of C&I storage to clients
- Lessons from engineers working directly on completed projects
- Support, training, and considerations for first-time commercial storage installations
- Q&A
You will learn
- Practical realities of deploying small commercial storage systems
- Technical capabilities of the TCL X5
- Common barriers that prevent businesses from adopting storage
- Customer requirements and decision-making process
- How installation, commissioning and monitoring works
- What happens on the first install
Speakers
Adam Wolf is Director GTM, Aftersales & Commercial Enablement at TCL SunPower Global, where he leads the European go-to-market for the company’s storage and energy management portfolio, including its entry into C&I storage. Over more than ten years at SMA, Maxeon and TCL SunPower, he has launched and scaled connected energy products spanning solar, storage, EV charging and home energy management. His focus is what happens between product and field: installer-centric rollout, pricing, pre-sales and aftersales across Europe’s fragmented, regulated markets. Adam holds an M.Sc. in Energy and Process Engineering from the Technical University of Munich.
Charles Liddall provides a Senior Technical Sales role at Bimble Solar, bringing many years of experience in the renewables industry and a genuine passion for sustainable energy. With a background in mechanical and construction engineering, Charles has spent much of his career working closely with customers to design practical, tailored solutions for a wide range of solar and battery storage projects.
His experience has taken him across the UK, Europe, the Far East and Africa, working on everything from grid-connected and back-up systems to off-grid wind and solar projects. This broad experience has given Charles a strong technical understanding, as well as a practical and considered approach to problem-solving.
What Charles enjoys most is helping customers make sense of complex technical choices and finding the right solution for their individual needs. He has hands-on knowledge of leading inverter, battery storage and mounting systems, and also holds CITB SMSTS site management certification.
Paul Hamid is a Director at PH Energy Systems Ltd and has built his career around practical, hands-on experience, starting out as an electrician before moving into the renewables industry. Over the years, he has developed a broad range of skills through working on a variety of projects, giving him a practical outlook and a strong understanding of how to solve problems effectively.
Paul is known for his persistence and determination, always looking for a way forward when challenges arise. He is passionate about the opportunities within renewable energy and is focused on helping PH Energy Systems Ltd grow by embracing new products, technologies, and ideas that can support both the business and the wider transition to more sustainable energy solutions.
Moderator
Matthew Lynas joined pv magazine as features editor in 2023. An experienced business-to-business journalist, Matthew is responsible for features in our monthly global print title. Previously, he served as editor of a leading UK retail magazine, covering a broad range of issues including sustainability projects in the grocery and FMCG sectors.
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