Featured in Lean machines – 09-2011

Rising above the crowd

Branding: A powerful brand can be a decisive differentiating factor, driving customers to the brand and creating a powerful loyalty, which once established can last a lifetime.

By

Eckhart Gouras

31 Aug 2011

Chinese PV manufacturers are facing a difficult environment this year. Prices for solar cells have dropped by over one-third since the beginning of this year and further declines are likely. Gone is the seller’s market of the past few years, where strong demand, especially in Europe, kept inventories low and profit margins strong. Buyers in …

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