Featured in Head pointed toward the sun – 10-2013

Geographic & customer segmentation demand

Evolution of an end market: NPD Solarbuzz’s Michael Barker says PV industry changes trigger increased focus on specific geographic and customer segmentation.

Much of the buzz in the solar PV industry today is focused on supply (or upstream) developments and disputes, which can often be centered around: In which countries are PV components produced, what is the capacity and production share by product by location, and who is (or isn’t) competing “unfairly”? But to examine only the …

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