‘Circular economy is the most pressing challenge’

This year has been extraordinary for businesses. The Covid-19 pandemic has shaken global markets, forcing many companies to rethink their daily operations. Despite these challenging times, it is crucial to keep environmental goals in focus – indeed, it can be argued they are more pertinent than ever. CEO Jürgen Reinert recently spoke to pv magazine about the progress inverter manufacturer SMA, a partner of the UP initiative, has made reducing its carbon footprint and use of toxic substances. It is also focusing on circular economy principles, despite the tough times.