Featured in Trade barriers spoil solar's party – 09-2019

Supplying an exponential rate of innovation

While solar’s competitive position in the global energy mix has never looked more promising, the manufacturing segment remains ruthlessly competitive. Since joining the industry in late 2018, Heraeus Photovoltaics President Martin Ackermann has come to believe that the silver paste provider needs to be close to its customers in order to find refuge from race-to-the-bottom pricing in the face of rapid technological change.
A Trina Solar production line | Image: Trina Solar

Welcome to the PV industry. Now that you’ve had some time to settle in, what do you make of the sector?When I was offered the job, I took only one hour and 15 minutes to say “yes.” From an industry perspective it is very exciting. I think the industry at the moment is at a …

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