Featured in Moving in circles – 09-2024

Low prices, decarbonization, and a segmented supply chain

Shifting requirements for supply chain traceability and carbon footprint disclosure, along with solar oversupply and unsustainably low module prices, have made 2024 a challenging year for PV manufacturers. Despite these obstacles, the industry remains committed to its crucial role in the global energy transition. pv magazine recently spoke with Haimeng Zhang, chief strategy and environmental, social, and corporate governance (ESG) officer at Longi Green Energy, about how the sector is preparing to meet these challenges.
Image: Longi

 pv magazine: The PV module market has recently been defined by very low prices. How is Longi faring in this environment?Haimeng Zhang: Pricing is at the top of our minds, currently. If people keep rushing in to produce more while demand stays the same, the price becomes unsustainable. If everyone is losing money, maybe a …

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