Energy storage in retail: Energy Storage Europe expands trade fair co-operation

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“Our analyses show that many commercial users in retail, the metal industry and viticulture currently don’t see storage as an integrated part of their energy systems and thus do not tap potentials for energy efficiency and climate protection,” said Andreas Moerke, who has run Energy Storage Europe (ESE) since mid-2019 and was CEO of Messe Düsseldorf Japan before that.

“By cooperating with the leading trade fairs in these industries, we can show thousands of companies how energy storage can contribute to climate protection. In the coming months, we will approach the numerous customers of these trade fairs and connect them to energy storage system providers at ESE.”

Increasing interest in sustainability and energy efficiency

Resource and energy efficiency help reduce costs and are turning into important competitive advantages, despite the fact that electricity often makes up the lion’s share of energy demands. This applies to energy-intensive industries such as foundries as well as to the food retail sector. Studies have shown that in these segments, more than 80% of energy is used as electricity. At the same time, electricity costs are increasing – when it comes to foundries by a whopping 42% in the past five years, according to the Confederation of German Foundry Industry.

As a large share of electricity in turn flows into generating heating and cooling, industrial heat storage technologies are also gaining importance. At ESE, they once again play a central role and are a focal point at the trade fair where they have their own area, as well as at the conferences that take place in parallel.

Given the fact that resource and energy efficiency are becoming more important, Messe Düsseldorf has already established initiatives such as ecoMetals for the metal industry. This initiative honors particularly dedicated companies and recognizes them during a tour of the trade fair.

EuroShop presents intelligent solutions around energy topics in retail at ECOpark, its dedicated area. The new cooperation with EuroShop and ESE ensures that energy storage solutions and their contribution to climate protection and cost reduction in retail will be a prominent subject of discussion in the ECOpark in 2020.

Offers for users at ESE

ESE will present a wide offer of information for representatives from retail, the metal industry and the wine sector. The offer provides information on the functions storage can provide as part of climate protection and decarbonization strategies. The trade fair will also offer storage system providers the opportunity to present their products and solutions to potential users.