Battery optimization for a secure revenue structure

  • Webinar
  • 20 Nov 2025
  • English
About this webinar

Discover how Entrix’s AI-driven optimization boosts battery storage profitability in Italy. Join industry experts to explore BESS revenue strategies, technical challenges, and evolving market mechanisms.

Battery optimization for a secure revenue structure

  • Webinar
  • 20 Nov 2025
    (Your local time)
  • English
Battery optimization for a secure revenue structure

BESS solutions are the most talked-about assets in the energy sector, especially in Italy, where support schemes such as Macse and Capacity Market are set to rapidly boost battery use. This will, in turn, help integrate renewables and stabilise the grid.

Project developers, however, face several technical challenges that require specific knowledge of energy management, including new technologies. This is to make the most of the economic opportunities the Italian market offers and ensure a secure revenue structure.

Entrix aims to provide full-service optimization for battery storage assets, maximizing battery performance to ensure reliable returns, also through their proprietary AI technology. In this pv magazine webinar, the company – with offices in Munich, Milan, Madrid and Warsaw – aims to explain how advanced algorithms for trading BESS work and how the Italian electricity market is evolving, securing revenues through different instruments and mechanisms. The webinar targets developers, investors, and commodity traders.

In this webinar, we will discuss with the experts: Francesco Benetti is Business Development Manager at Entrix for Italy. An electrical engineer, Francesco specializes in energy storage with five years of international commercial experience. Francesco will be joined by Salvatore Alessandro Casa, a partner at Milan-based consulting boutique Elemens, and Erik Landström, who works for EnBW as an originator in Southern Europe, focusing on PPAs, BESS, and tradable instruments.

pv magazine Webinar content:

  • Profitability for BESS on the Italian market
  • Entrix’s revenue simulation analysis
  • The perspective of an offtake partner
  • Q&A

Audience questions can be submitted beforehand or through the comments window during the webinar. This webinar will be moderated by Sergio Matalucci, editor at pv magazine Italy.

Registration for this pv magazine Webinar is free of charge.

Speakers

Francesco Benetti | Business Development Manager, Entrix

Francesco has been working as a business developer for storage and BESS since 2020 across different European markets, both with stock-listed companies as well as with younger development companies. He joined Entrix this year to push the expansion of the company into the Italian market.

Salvatore Alessandro Casa | Partner, Elemens

Salvatore has eight years of experience advising clients in Italy with Elemens in the renewable energy space, with a particular focus on BESS. He has followed the evolution of the BESS Italian market since its infant stages up to the recent MACSE auction.

Erik Landström | PPA Originator South Europe, EnBw

Erik works for EnBW as an originator in Southern Europe focused on PPAs, BESS and tradeable instruments. Prior to this he worked at Pexapark where he led the Southern European PPA activities. Erik has worked on assets in SE, FI, DK, DE, NL, LI, PL, ES, PT, CR, GR, IT as well as in the US and Mexico. Technologies include onshore and offshore wind, PV, hydrogen and BESS as well tradeable products and service contracts.

Moderators

Sergio Matalucci, Caporedattore, pv magazine Italy

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