Only nine months ago, Trina Storage’s presence in Europe was largely centered on the UK market. Today, the company’s footprint spans over ten more European countries, giving the vertically integrated battery storage provider a broad and detailed view of energy storage deployment trends across the continent.

In this pv magazine Webinar, Trina Storage experts Juan Ceballos, Head of Sales for Trina Storage Europe and Konstantinos Pierros, Head of Sales Engineering for Trina Storage Europe, will share in-depth insights drawn from experience in both mature and emerging markets. The discussion will explore lessons learned from projects in various phases of deployment across Germany, the UK, Italy, Greece, Lithuania, Romania, and beyond, offering real-world perspectives on integration needs, service expectations, and how the company is evolving in response to market feedback.

Insights from developers, EPCs, and grid operators, focusing on evolving expectations for system design, safety, and delivery, will also be highlighted. In addition, the session will explore regulatory progress and emerging trends in energy storage across Southern and Eastern Europe.

With expertise spanning the full value chain – from battery cell manufacturing to EPC services – Trina Storage will also present details of its current product portfolio and introduce its latest innovation: a high-density AC block energy storage system.

Participants will get an exclusive look at the company’s new, fully-integrated AC BESS solution and learn how Trina Storage’s vertical integration strategy helps reduce system complexity, enhance compatibility, and lower costs – all while ensuring compliance with evolving EU cybersecurity and grid code requirements.

pv magazine Webinar content:

• Market insights on dynamics, regulations, and storage opportunities across Europe
  

  Procurement priorities of developers and utilities in large-scale BESS projects

• Project learnings from real-world European deployments, covering execution, grid integration, and performance
• Product innovations – a first look at Trina Storage’s latest large-scale solutions
• Vertical integration advantages for compatibility, streamlined deployment, and EU compliance

The session will be moderated by Marija Maisch, Energy Storage News Director at pv magazine.

Participants are encouraged to submit questions in advance or via live chat during the webinar. Registration for this pv magazine Webinar is free of charge.

Speakers

Juan Ceballos – Head of Sales Europe, Trina Storage

Konstantinos Pierros – Head of Sales Engineering Europe, Trina Storage

Moderators

Marija Maisch | Energy storage news director, pv magazine