Featured in Chinese Connection – 04-2010

The power of referrals

Marketing: Customers obtained on the strength of a referral are worth their weight in gold. They save solar contractors acquisition costs and usually have definite interest even before the first conversation. But a referral doesnt have to be a lucky break. The solar industry in particular is very well suited for targeted referral marketing, and the method works for small companies completely without advertising slogans.

By

pv magazine

17 Sep 2010

As ever so often, Leonard Kockelmann, CEO of Meikowe GmbH, an electrical and PV installer firm in the German town of Fleringen near the French border, sits in his office and makes calls. That’s simply a part of doing business. At the moment, he gets several calls a day from customers anxious about the political …

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