Featured in Suntech's darkest hour – 05-2013

“What drives the market?”

Interview: Where does SMA stand in terms of internationalization? What are the success factors and challenges? Pierre-Pascal Urbon, CEO of inverter manufacturer SMA, in an exclusive interview with pv magazine.

pv magazine: As you recently stressed at your Annual General Meeting, international markets are becoming increasingly important for you in order to compensate for diminishing business in Europe. What was the share of your foreign sales last year and what do you anticipate this year? Pierre-Pascal Urbon: In 2012 our share of foreign business was …

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