Featured in 50 Shades of Future PV – 04-2015

Quality as an intrinsic PV value

PV’s price pressures: Battling the clout of conventional energy and unreasonable price expectations from both government and consumer, margins in the PV industry have been too tight for too long. But with quality an intrinsic value that should never waver, the industry must find new ways to fund innovation and protect its reputation.

If you listen carefully, put your ear to the wind or the ground, you will hear the groans of suppliers to the margin-constrained PV industry as they are asked to deliver high quality product at ever lower prices. Aggressive pricing at low to negative margins is the ugly not-so-secret reality of supplying raw materials, consumables, …

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