Featured in Women at work – 08-2019

In conversation: Building dreams in Australia and the US

E-mobility and storage system specialist BYD has already successfully entered the Australian market. Now, in spite of the ongoing U.S.-China trade war, it has decided to join forces with SMA Solar Technology to enter the U.S. residential storage market. Julia Chen, BYD’s global sales director, is broadly optimistic about the development of the global storage sector, as more and more markets are cutting previously high feed-in tariffs and turning solar roofop owners’ eyes to batteries.
Julia Chen: We are confident that we will achieve a 30% market share in Australia. | Image: BYD

pv magazine: Can you give me an update on BYD’s activities in 2019?Julia Chen: After we saw strong growth in the residential storage sector in Germany, Italy and Australia this year, we started targeting the U.S. residential sector. In terms of large-scale installations, we installed around 150 MWh globally. The biggest achievement is in Germany. …

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