In conversation: Competing for the entire energy system
As a leading proponent of the “solar as a service” model in the U.S. residential market, Sunrun is leveraging storage to move further into spaces that have traditionally been occupied by utilities and models based on centralized generation. Sunrun CEO Lynn Jurich discusses the future of residential solar in the United States.
pv magazine: Sunrun recently bid to supply capacity in the ISO New England market by using a pool of distributed PV systems, which puts your company deeper into the provision of energy services. Can you talk about Sunrun’s strategy in this space?Lynn Jurich: We’ve always thought of ourselves as business model innovators. When we started …
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