Featured in Tipping point – 11-2023

Rollercoaster year for US residential segment

The rollercoaster of surging and plunging demand is a familiar feature of many PV marketplaces. Ethan Miller, the chief operating officer of Powur, a residential solar sales and project fulfillment platform, reports that the ‘solar coaster’ has arrived in the United States this year.
“Every homeowner will ultimately want a battery – it is just a case as to whether they can afford it” – Ethan Miller | Photo: Powur

pv magazine: How would you describe the residential solar market segment in 2023?Ethan Miller: I have been in this business for a couple of decades and this has been one of the most dynamic years that I have seen. There is a confluence of factors, such as the [Californian net-metering regime] NEM 2.0 sunset leading …

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