Fox ESS to unveil new products alongside rebranding at Intersolar Europe 2026

Following the company’s official rebrand, Fox ESS will establish a dedicated brand area at its booth in Europe for the first time. Designed to connect directly with visitors, the new space delivers an elevated, campaign-led experience, supported by rebranded gifts and a stronger focus on the story behind the company’s next chapter in energy storage and solar power.

At the heart of this year’s showcase is the Champion’s Choice campaign, which combines the credibility of sports champions with recognition from prestigious organizations. After the campaign’s first stop in Australia, Fox ESS signed Ian Thorpe, a five-time Olympic champion, last December. In March, Tendai “The Beast” Mtawarira joined as an African Brand Ambassador.

Under the campaign slogan “Higher, Faster, Lighter,” Fox ESS emphasizes its ambition to deliver better value for customers and partners through improved performance and innovation across its product ecosystem.

In addition, Fox ESS will unveil new solutions across project scales, including commercial offerings such as G-Max Plus, the H3 Plus three-phase hybrid inverter, the PQ-H3-Ultra residential solution, the A-Lite EV charger series, and the AVO28 Avocado residential micro storage system. The new product launches will take place at the booth each day during the exhibition.

Fox ESS recently delivered a record System Performance Index (SPI) of 97%, achieving top position and earning an Efficiency Class A storage ranking by HTW Berlin and AQUU Research. S&P Global Energy ranks Fox ESS in first place globally in Residential Energy Storage market share (2025). The manufacturer has also been named Leading Enterprise 2026 by Forbes China and received Top Brand PV recognition for inverters and storage from EUPD.

To meet rising demand, Fox ESS marked a milestone on June 1 by launching the Phase II factory on 69 mu (46,000 m²) of land. Further expansions are planned, with the ambition to scale annual capacity to 50 GW in the future.