Let’s get digital
As price pressure continues to exert its strong grip on the inverter market, digital services make their way into the offerings of manufacturers. The new technologies create the possibility to steadily generate profits, and thus create resilience to market fluctuations. But they also allow the installation of more solar assets, as they cater to the need to improve grid resilience to compensate for intermittent renewable energy.
When European solar subsidies were cut or drastically reduced in 2012, the then biggest inverter maker – SMA – was severly impacted. SMA, which at that time focused heavily on the European market, had to deal with a steep drop in demand. Average selling price (ASP) for SMA’s inverters dropped between 10% and 40% between 2014 and …
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