MAISY ZIP Area Solar Market Databases have been developed with big data and geospatial analysis that incorporates information on more than 7 million utility customers, nearly 500,000 solar installations across the US, proprietary and public household information. Zip Area Databases are provided as Excel workbooks to allow easy user application.
Solar energy suppliers can easily evaluate residential customer market potentials in ZIP code micro markets based on household and dwelling unit characteristics, utility bills, past solar installations and the proprietary JA Solar Market Potential Score (SMPS).
One of the more interesting results of our solar market analysis is that the highest income ZIP code areas do not by themselves translate into the most active solar markets. Rather, a combination of factors turns out to be much more useful in predicting solar market potential, said Dr. Jerry Jackson, President of JA. The Solar Market Potential Score (SMPS) ranks ZIP areas according to potential single family solar market penetration. The SMPS is estimated using a statistical model based on a variety of factors including current electricity costs, income, educational attainment, and other factors based on data and analysis of millions of residential customers across the US.
Marketing costs are one of the largest overhead expenses for most solar suppliers so reducing those costs has a big impact on the bottom line. MAISY ZIP Solar Databases are designed to provide solar providers immediate information to evaluate current marketing success and to identify the most profitable geographic markets and marketing strategies.
MAISY ZIP Area Solar Market Databases provide dozens of data items for each ZIP code area in the US allowing users to evaluate factors affecting their current marketing and sales success and to identify new areas with the greatest potential. Data items include:
- Annual electricity use and cost for single family homes
- Annual potential solar PV kWh production and cost savings for each ZIP Code Area
- Solar Market Potential Scores (SMPS)
- Distribution utility serving the ZIP code and utility electric price
- ZIP area single family income, dwelling unit, demographics, etc.
- Existing solar single family installation estimates by ZIP code
- Optional monthly and 8760 hourly solar kW production and additional solar application data
ZIP databases are also available for client- specified market segments (e.g., incomes > $100,000) and ZIP areas.
MAISY ZIP Area Solar Market Database licensing fees are based on ZIP code population beginning at $495 for smaller counties and metro areas for the basic data package and $9,500 for all ZIP code areas in a state.
Additional information on the MAISY ZIP Area Solar Market Databases is available at http://www.maisy.com/zipsolar.htm
