Protection 1, the largest national, full-service security company serving residential and commercial clients in the U.S., will enter the solar market with the launch of Brite Energy, powered by Protection 1 and backed by private equity firm GTCR.
The company has nearly two million residential and commercial security customers as well as a developed infrastructure of 70 bricks-and-mortar locations in the U.S.
Taken together with its industry-leading customer service, that has earned Dealer of the Year (SDM) and Installer of the Year (SS&I) awards, Brite Energy is positioned to take a leadership position in the marketplace from its launch.
"Adoption of solar solutions is rising as customers are able to live a greener lifestyle while lowering their energy costs," said Protection 1 CEO Timothy J. Whall, who has driven 120% retail growth for the company over the past four years, and who plans to bring solar solutions to residential and commercial customers.
"Protection 1 has the ability to transcend some of the difficulties that have plagued other entrants in the solar market including access to capital, a stable, developed infrastructure and installation expertise," said Whall. "In addition to these advantages, we have built a standard of customer service that begins with our installers and extends all the way through to our account monitoring.
"As customers are exposed to solar opportunities, they will want to work with a partner they know and trust and we are confident they will choose to work with Brite Energy, powered by Protection 1."
Whall highlighted a key differentiator of Protection 1, adding: "An important factor for consumers to consider is the longevity of the solar service provider they choose.
"With agreements lasting up to 20 years, people will want a company they can trust will be there well into the future. Protection 1 has been around for nearly 30 years and has held an A+ BBB rating for the past 15 years.
"We are pleased to be able to bring this offering to both our residential and commercial clients. Our model for delivery is a win-win for everyone involved."
