It’s what Google calls its “biggest sustainability moonshot yet” – 24/7 hourly matching – a new granular phase of renewable energy sourcing. The pursuit of 24/7 moves beyond buying enough renewable energy to match annual consumption, to matching consumption every hour of every day. Some say 24/7 matching could push up the price of renewables, but others say 24/7 is the only way to drive home decarbonization, minimize greenwashing, and create a truly net-zero energy system.
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