While solar’s competitive position in the global energy mix has never looked more promising, the manufacturing segment remains ruthlessly competitive. Since joining the industry in late 2018, Heraeus Photovoltaics President Martin Ackermann has come to believe that the silver paste provider needs to be close to its customers in order to find refuge from race-to-the-bottom pricing in the face of rapid technological change.
The cell production landscape is evolving quickly, requiring weekly innovation from material suppliers.
Image: Trina Solar
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